Newspaper logos and the British Empire

Newspaper brands and logos are much of a muchness, although you can pick out some memes – like the use of an Olde English style font for a bit of gravitas as seen in ‘proper papers’  like the SMH, Canberra Times, London Daily Telegraph, NYT and others too numerous to mention.

Interestingly even newspapers such as the Bangkok Post and the Siberian Times, designed to service a small expatriate community are devotees of the Olde English design  for their logo

But there’s another logo meme out there – the crest and text meme as shown in the London Times and London Observer, not to mention the London Sunday Times.

The same basic design crops up in the Press in Christchurch, The Age in Melbourne and in the Times of India, and The Hindu. From my admittedly very unscientific skimming of US newspaper websites it doesn’t seem to show up on any US newspaper logos.

So, guessing that the basic design was a British Empire thing, with newspapers. most of whom were nineteenth century foundations, consciously modelling their appearance on the London Times to give themselves gravitas with the assumption that a good many of their readers would be familiar with the UK original.

The logo similarity is quite a stunning effect – more than once I’ve had to look twice to convince myself that the Sunday Age is indeed the Sunday Age and not a weekly edition of the Times that somehow found its way into Hughes bakery.

So, like red post boxes, the ghost of the British Empire lives on …

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About dgm

IT professional, ex research psychologist, blogger, twitterer, and amateur classical and medieval historian ...
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